System JO for Men H2O Cooling Lubricant. All the benefits of original JO with the added sensation of cooling and tingling. JO Cool is the finest quality cooling lubricant on the market today. JO Cool provides a stimulating tingle on contact, without sacrificing any of the silky smooth feel of regular JO. Directions: apply a small amount to genital areas. For condom use, you may apply outside of condom surface.